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modus operandi

A reimagined vision for craft markets through collaboration, expertise and adaptation.

Collaboration

Working collaboratively, we are the voice of craft cannabis and psychedelic companies, fighting for fair access and distribution in today’s emerging wellness markets.

Expertise

We are knowledgeable, ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change.

Adaptation

This pursuit of progress and innovation is harnessed internally and leveraged externally; as our products make tangible differences to the lives of our consumers.
Our Mission

We do what we do for the good of craft.

Bridging the gap between commerce and art, we are committed to fostering a mutually beneficial relationship driving business success and enhancing local communities.

Through advocation, support and fair access, CRFT will ensure the long run viability of craft industries everywhere.

When craft wins, we all win – consumers benefit, local communities grow, artistic expression thrives, and society at large can flourish.

Our Strategy

We curate and develop exceptional brands and assets.

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We lend our status as a licensed producer, along with an incredible group of cultivators and processors, to craft value through our suite of products and services. Our overarching objective is to help deliver top quality cannabis products to North American consumers.

our team

We may be lean, but we are skilled.

We define a new era in professionalism; acting collaboratively and with integrity to build mutual trust, exceeding operational excellence with consistency and purpose, driving forward innovation with incremental progress, and meeting a higher standard for compliance, ethics, and business standards.

our team

We may be lean, but we are hungry.

We define a new era in professionalism; acting collaboratively and with integrity to build mutual trust, exceeding operational excellence with consistency and purpose, driving forward innovation with incremental progress, and meeting a higher standard for compliance, ethics, and business standards.

We are driven to perform at the highest level.

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Our legacy

We guide legacy
brands into the light.

Our mission includes transitioning legacy cannabis brands into the regulated space, delivering access to some of Canada’s most prolific products, and ensuring continued growth for cannabis pioneers.

Our brand portfolio includes some of the most popular legacy market brands across a multitude of categories. 

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