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Chief Executive Officer

A serial entrepreneur, Matthew Watters brings over 20 years of executive leadership experience in the Cannabis, Consumer Packaged Goods, and Technology sectors. With an acute focus on brand creation and distribution, Matt has a passion for story telling, and the resolve to bring products to market. Mr. Watters has founded multiple companies, including Pacific Harvest Advisory, a firm that advocates on behalf of craft cannabis, and

consults with cannabis start-up companies that are looking to build and grow in the legal market.

Prior to working in the Cannabis Industry, Matthew held various roles with the BC Public service including executive management positions with BC Statistics and the Representative for Children and Youth. Matthew Watters graduated from the University of Windsor with a Hons. Bachelor of Arts in Political Science.

Responsibility

In his role as CEO, Matthew Watters sets the strategic direction for CRFT, working alongside the Board of Directors and Executive team drive revenue and accelerate growth. With a focus on both cannabis and psychedelic markets in Canada and the USA, Matthew remains committed to fostering stronger local communities through enduring craft products.

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